When the work is the by-product of the experience

Jony Ive, on designing the interior of the Ferrari Luce:

“I just love learning more than I love being right,”
“At the end of a project, there’s two products — there’s what you designed and what you learn.”

When you think about each component removed from its context, that each dial and knob should in itself be beautiful – not necessarily as an aesthetic pursuit, but because its beautiful in its essential form.

The purpose of life is novel experience.